ONLY- the Brand

With ONLY, we offer you completely new possibilities for every single day of your life.
This is our philosophy – at ONLY, it’s all about you!
The uniqueness of the brand is reflected in our name, our stores and our collections. Every ONLY product is surrounded by this special feeling that represents our identity. The concept of the brand is made up of feminine strength, a healthy self-confidence and a pronounced sense of style.

ONLY represents many areas of the fashion world. First of all, we are a fashion brand with a comprehensive and international approach. If you take a closer look at the latest trends, it becomes clear that ONLY creates its very own and unique version of fashion. The different fashion moments of each ONLY girl are always taken into account and included in the design of the collections. The ONLY collections have a unique and truly trendy identity and consist of attractive styles with international class.

ONLY’s denim brand is also on a par with the ONLY fashion brand. The blood in our veins is indigo blue and denim reflects our spirit. In fact, all ONLY collections reflect our denim attitude, look and image. The details and embellishments on each of our items reinforce our brand identity. Perfect your inner ONLY girl with a modern and feminine look.

THE ONLY-EVOLUTION

The ONLY brand was launched on the market in 1995. In 1997, the first ONLY store was opened in Oslo. In 1996, ONLY entered the Chinese market, managed by Bestseller Fashion Group China. Today there are more than 1,100 ONLY stores in China. In 2000, ONLY became an independent brand within the Bestseller company. With the launch of the online store in 2008, ONLY begins its participation in the Internet business.