We design cheerful and affordable fashion for children who know what they want. We see the world through children’s eyes and are inspired by their simplicity. We create trendy designs with a strong focus on denim, where comfort, safety and quality always come first. Our creativity is rooted in the loving nature of children and we dress babies, children and teenagers for every occasion and always in style.

NAME IT is part of BESTSELLER and started out as EXIT in 1986. In 1996 NAME IT was introduced as a sub-brand and in 2008 EXIT was renamed NAME IT. Today, NAME IT is represented in more than 20 markets in Europe, Asia, North America, South America and Australia and covers the fashion needs of children aged 0 to 16.