An honest story
The best thing you can be is still yourself. That’s why MUSTANG relies on a fundamentally honest denim philosophy that focuses on naturalness and originality. You can always recognize a pair of MUSTANG jeans by the fact that they fit you perfectly, not only in terms of size and cut, but also in other respects. In 1948, Albert Sefranek swapped 6 bottles of schnapps for 6 original US jeans, laying the foundation for a German success story in the denim business. In addition to a healthy down-to-earth attitude, it is above all innovative strength and creativity that characterize the company. So it’s no wonder that MUSTANG launched the first women’s jeans and the first corduroy jeans in Europe, as well as the world’s first stretch jeans. As well as a perfectly coordinated lifestyle range that complements the classic jeans with licenses in the areas of shoes, leather, belts, bodywear and accessories.

So MUSTANG is the traditional brand that has already provided all kinds of material for great stories. But above all for jeans that are as true as the people who wear them.

True denim for true people.