Founded in 2012 as Jacqueline de Young, our story began in a small town in central Jutland, Denmark. As a sub-brand of ONLY and part of the BESTSELLER family, our entry into the fashion industry was based on a strong ambition to fill the gap in the market for easy-to-sell basics.

Thanks to BESTSELLER’s longstanding culture and tradition of experienced fashion retailers and JACQUELINE de YONG’s focus on affordable essentials, we were able to offer the fashion industry a new perspective on fashion and launch our first collection in January 2013.

2021: Newly launched as JDY, we are proud to work with more than 3,000 wholesalers who offer our products in 38 different countries around the world.
And we’re still growing…
Don’t be the same – be better

JDY is an international fashion brand with a comprehensive concept, offering affordable and trendy products to fashion-conscious customers. Driven by the desire to make great fashion accessible to everyone, we aim to promote the concept of value for money by offering the best products at the best prices – without compromising on quality.

JDY employs a dedicated team of professionals who strive to improve and become better every day. With this attitude, we ensure our business partners a strong product offering and a competitive advantage.