THIS IS US

More than a quarter of a century ago, we ventured out into the world. We were just a handful of people with our first denim collection and an undeniable passion for denim. Since 1990, a number of guys (and a few girls) have joined our team – and we’re still all about jeans.

Our brand is defined by the types of people who have made us what we are today and what we proudly embody. Our brand is a brotherhood, a club, a community held together by denim. And within this community, we have one big goal – to be there for our boys. We want to make their lives easier, more exciting and more stylish.

Our denim heritage is unique. With the expertise we have acquired over the years, we can rightly claim to be among the best in our industry. When it comes to denim, we know exactly what we’re talking about – from the fits to the fabrics to the finishing. In our opinion, jeans are the most important items in every boy’s/man’s wardrobe.

Above all, we want our boys to feel proud, safe and happy when they wear our clothes and move around in our universe/cosmos. That is why we make no compromises when it comes to good quality, good service, good prices and a good atmosphere. There are no dramas in our universe – because here with us, shopping is very simple. That is the philosophy behind our brand.